Dominant Font Trends: Handwritten, Brush Strokes & Futuristic Sans

Typography in 2025 is bold, expressive, and emotional. Handwritten fonts (“handwritten with love”) evoke authenticity and human connection, while thick brushstroke type adds personality and action to branding—from boutique packaging to social posts. Simultaneously, clean futuristic sans serif families like Manrope, Urbanist, Satoshi, Vercetti, Montserrat, and Microsoft’s Aptos (aka Bierstadt) lend clarity and modernity to UI and visual identity work. Variable and color fonts push flexibility further: designers can shift weights, hues, or textures within one font file, enabling reactive typography that adapts to context or mood. It’s all about giving brands personality through type—whether playful or polished.

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